Corsi di Studio del Dipartimento di Lingue e Letterature straniere e Culture moderne

 

The workshop was created to learn how to "read" a territory, to identify the elements that constitute a potential tourist attraction and to develop the technical and operational skills to translate these potentials into a tourist route that attracts visitors. The aim of the Laboratory is to teach how to plan tourist itineraries. It starts from the urban routes and continues with those on larger territories to better understand how the changes in a geographical area and related strategies must change accordingly.

Through practical exercises, the participants will acquire the ability to formulate travel plans and projects for the tourist market

 

 

To acquire critical and analytical skills in the approach with the territory, increase skills and lay the groundwork for possible future alternatives on territorial counseling.

To learn how to create an itinerary.

 

 

Lectures and practical exercises

CORONAVIRUS EMERGENCY

According to the present situation, the lessons will take place in online learnig mode unless otherwise indicated.

 

Practical exercise : students will have to prepare a travel itinerary complete with an appropriate page of the relevant tourist catalog page and expose it to the classroom

 

 

 

The program, divided into 48 hours divided between lessons and practical exercises, will start with hints to the history of tourism, the reasons that led to the birth and development of tourist routes and the analysis of their evolution, taking as an example the phenomenon of the Grand Tour and comparing it with the modern travel itinerary. In addition to the differences, the fundamental elements - times, modalities, contents - will be highlighted, to which a travel itinerary (group or individual) has yet to follow. The theoretical part of the course will end with the analysis and the comparative, critical and analytical reading of the sales catalogs published by tour operators and available at travel agencies to understand how the same product can be communicated differently according to the target of reference. During the practical exercises, students will learn how to use the tools for planning a trip: how to read and use geographical maps, evaluating the functionality and reliability of tourist search engines, preparing a road map, consulting Italian travel guides etc.

Once the learning phase has been completed, each student, in groups or individually, will have to plan an itinerary. The aim of the work will be to combine each person's creative ability with the feasibility criteria, measuring himself against his own reference target, conforming to the chosen theme and to the appropriate technical and tourist times.

 

 

no indication