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INFORMATICA APPLICATA ALLA COMUNICAZIONE MULTIMEDIALE MAGISTRALE
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COMPUTER SCIENCE FOR COMMUNICATION
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Anno accademico 2020/2021
- Codice dell'attività didattica
- LIN0260
- Docente
- Lorenzo Denicolai (Titolare del corso)
- Corso di studi
- LINGUE STRANIERE PER LA COMUNICAZIONE INTERNAZIONALE (Magistrale)
- Anno
- 1° anno
- Periodo didattico
- Secondo semestre
- Tipologia
- Caratterizzante
- Crediti/Valenza
- 9
- SSD dell'attività didattica
- INF/01 - informatica
- Modalità di erogazione
- Tradizionale
- Lingua di insegnamento
- Italiano
- Modalità di frequenza
- Facoltativa
- Tipologia d'esame
- Prova pratica
- Prerequisiti
- Informatica di base; Conoscenza dei principali social media
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Sommario insegnamento
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Obiettivi formativi
The course aims at developing the theoretical and practical know-how to realize multimedia products for social media communication, using informatics software and apps.
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Risultati dell'apprendimento attesi
KNOWLEDGE AND UNDERSTANDING
Media and Communication Theories to communicate on Web
APPLYING KNOWLEDGE AND UNDERSTANDING
Skills to construct multimedia objectsINDEPENDENT JUDGEMENT
Critical thinking on multimedia communicative productsCOMMUNICATION SKILLS
Using multimedia skillsLEARNING SKILLS
Exposing and apply theories into practical activities- Oggetto:
Modalità di insegnamento
Blended or Distance Education
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Modalità di verifica dell'apprendimento
Evaluation of the project and multimedia object
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Programma
Il corso intende fornire le conoscenze teoriche e pratiche per la realizzazione di prodotti multimediali per la comunicazione nei social media. Partendo da concetti di storytelling e di story-selling.
The course aims to provide theoretical and practical knowledge for the realization of multimedia products for communication in social media. Starting from the concepts of storytelling and story-selling, and neuro-narratology, we will try to offer the most functional indications for the production of communicative material that has a transmedial value and that allows students to apply the knowledge learned in other courses of study (from foreign languages to media theories), thus working on a strong interdisciplinary approach. Within the course, students will be stimulated to design and implement transmedial and convergent forms of communication for the web (therefore also on cms platforms) and to be conveyed on different social media. In particular, they will work, among other things, on the production of a web portal; animated gifs; meme; audiovisual communication products to be disseminated online.
Testi consigliati e bibliografia
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The exam program is the same for attending and non-attending students. Theoretical materials will be communicated at the start of the course and in this form.
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Note
Lessons will be in distance education through the Moodle Platform.
Lessons will start at 5 February 2021.
Before starting, I will communicate the modality of the course (blended; distance education) on this form and by email. For this purpose, interested students should enrol in the course using the appropriate form.
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